HOW TO MAKE TIKTOK SHOP PRODUCTS GO VIRAL

Written by Harvey Copson (Co-Founder of Pence Creators)

In today's digital age, TikTok has emerged as a powerful platform for businesses, especially those looking to showcase products. The app's powerful algorithm and rapidly growing user engagement make it an ideal place for products to go viral. Pence Creators has seen this process time and time again and now wants to share how you to can generate more revenue than ever by utilising TikTok Shop.

First, you need to have a strategy, like any marketing plan. You need to know your customer and understand how and where to find them.

Next, delve deep into the kind of content that your ideal customer would share with other potential customers. This is where creativity comes into play. Ultimately what is going to get them sharing videos to their friends who will also buy the product. Think of this like digital word of mouth.

Once you have identified your ideal customer, you need to develop ways to bring value or entertainment to them. There are many approaches you can take to educate them on the product/brand while being entertained.

Armed with your ideal customer profile and creative ideas in hand, you can start building out your campaign. Think about how you will launch it. There’s a reason why big brands have marketing campaigns; just like them, you need to have a plan to maximize the impact of your campaign.

Once the campaign is planned, you need to start reaching out to creators, determining the price for each creator, and sending out bespoke briefs per creator to maximize their content and ultimately drive sales. Reaching out to creators can be a lengthy process, with many not responding if they don't think you are legitimate or a big brand. At Pence Creators, we understand this challenge and have made it as easy as possible for brands to reach their ideal creators and social publications. We have a vast network of creators and can connect you with niche creators as well as those with millions of followers.

Once you have the creators on board, you now need to schedule and plan the campaign, ensuring posts are made at the optimal times for maximum results. You then want to compare between 4-6 creator videos and what did well, this is what we call A/B testing. This will then give you the best knowledge of what works for the product, once you have figured out what videos work, you can now implement more creators to follow this brief and add more budget to campaign.

It’s important that this brief might slightly change depending on the creator and the different time periods of the campaign. Once you have the creators videos, you want to analyse and then experiment with ads to see whats bringing in the biggest return.

This is where alot of brands on TikTok stumble, Like any marketing campaign - you want to get brand awarness. once your customers learn your story, they then buy from you.

I could talk about this all day, But if you have enjoyed this article and would like to hear more about how we can help your brand on TikTok Shop or across social media, I’d love to jump on a call and discuss more.